CASHMERE AND RUBIES - EDITING

Music video/Director's cut written & directed by Alexandre Moors & Raphaëlle Gosse-Gardet. Produced by Main Films (ex La Main Productions) with the support of the CNC.

Writers-Directors ... A. Moors x R. Gosse-Gardet
Producer ... Olivier Berne
Music by ... Neil Ferry
Label ... Distrokid
Photography by ... Raphaëlle Gosse-Gardet
Editing by ... Sarah Al-Atassi
Sound design by ... Zaïd Sahli
Graphic design by ... Sarah Al-Atassi (as Kako Al San)

Neil Ferry ... Himself
Eloy ferry ... Neil's father
Marilyn Lima ... Neil's girlfriend
Jean Gillet ... Solo guitar
Tehani Amant ... Solo dancer
Christy Mourot ... Solo dancer

Director's cut based on Neil Ferry's music video
13 min | Color | Ratios : multiple | Stereo mix
Languages: EN, FR w/ sub

After two music videos developed together for Rone and Sabrina Bellaouel (GINKGO BILOBA and ARAB LIQUOR), movie producer Olivier Berne (©Main Films) called on my skills as an editor to revisit the initial format of CASHMERE AND RUBIES music video by Neil Ferry according to the artistic intentions of the directors, Alexandre Moors and Raphaëlle Gosse-Gardet. Given that I edit my films myself (including the music videos we worked on together), Olivier knew my work in this area.

When I met Raphaëlle Gosse-Gardet, director alongside Alexandre Moors, the collaboration turned obvious. Also DOP of the film, she trusted me to develop the desired Director's cut version. To build a more in-depth storytelling, we rethought the filmic register of the original video (exclusively musical) so as to bring out a hybrid variation, not only on the formal level but also in terms of substance. To do so, we opted for playing with visual and narrative codes in favor of an editing style resolutely meta. We included new content, such as voiceover, real-life footage and behind-the-scenes inexploited rushes, in order to tighten the story in a less careful intimacy than is the trend in current music video industry (where the aesthetic, sometimes too stylized, can affect the authenticity of the message the artist undertakes to convey through their music). With the adjustments, the film genre evolved, transforming the original music edit into a speaking portrait. In the end, the Director's cut version feels more like a slice-of-life documentary about the artist behind the music you're listening to than an exercise in style modeled on our times.

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